Two apps (B2C + B2B), ERP integration, and the operating shift to back them, at a 20-year-old road-assistance company with 42k+ partners across Europe.
A24 is a Romanian road-assistance company with nearly two decades in the field. National and international coverage across Europe, 600+ partners nationally, 42,000+ partners Europe-wide. The customer-facing mobile app had aged out of modern expectations: limited functionality, security and reliability behind the curve, and a UX that pushed routine cases through long phone calls with operators. Towing partners had no dedicated tooling of their own. The ERP at the centre of the business was, at the start, out of reach to the development effort.
“Twenty years in this business taught us to be careful about technology investments. Working with binhatch changed our mind. They understand what our operation needs to keep running, and they ship it with our agents and partners in mind. It stopped being a software project and became part of how we run.”
A24 is the kind of engagement that looks like an app rebuild on paper and turns out to be a multi-year shift in how a 20-year-old roadside operation runs day to day. The technology is rarely the hard part. The operational shift around it is. We treated the engagement as a handover of operating capability, not a code drop. Today, agents handle the calls that actually need a human; the rest moves through the apps.
“Our customer interactions used to live on the phone. Today partners and clients manage their cases through the apps, and our agents focus on the calls that actually need a human. That's the kind of operational shift that compounds. Quarter over quarter, year over year.”
Thirty minutes with a senior engineer. We'll tell you straight whether this is work we should take on, or point you somewhere useful.
